Rethinking Luxury: How to Market Exclusive Products and Services in an Ever-Changing Environment, Paperback/Dr Martin C. Wittig

Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers? What is the best way to do business in China? How can a business ensure customers talk about a sustainable line of products? Should brands invite more bloggers than journalists to their next runway show? Do they really need more retail locations, or should they shift focus to e-commerce? How do luxury businesses engage the next generation of critical, informed and digital-savvy customers with a brand and then command their loyalty? It s time to rethink how to market luxury products and services.